Import-Export Company Website in Syria: Build B2B Trust

Two kinds of buyers check you before they call

An importer or distributor in Syria sells in two directions. Upstream, foreign manufacturers and exporters decide whether to sell to you, appoint you as a distributor or give you payment terms. Downstream, Syrian shops, pharmacies, restaurants and contractors decide whether to buy from you instead of the trader they already know.

Both sides do the same thing first: they search your company name. A supplier abroad wants proof that you're a real, established business with a warehouse and a registration. A retailer in Homs or Hama wants to know what you carry, whether you deliver to them and how to reach a person. If the search shows nothing, or only an old Facebook post, you're starting the conversation at a disadvantage.

Why this matters more in the rebuild era

The trading environment is changing. According to EnterpriseAM (June 2026) and PaymentsJournal (May 2026), the US lifted most sanctions during 2025, the Central Bank of Syria is no longer under EU, UK or US sanctions, and Syria is reconnecting parts of its banking system to SWIFT, Visa and Mastercard.

That doesn't make trade simple overnight, and cash is still dominant. But as channels reopen, foreign suppliers are likely to get more enquiries from Syria than before — and they'll filter them by what they can verify. A clear, professional site is the cheapest way to land on the "serious" pile.

What suppliers and retailers type into Google

Searches in this sector are usually about a product, a brand or a name:

• Your company name, in English and Arabic, and in every likely spelling ("Al-", "El-", with or without "Trading")
• "[product] distributor Syria" or "[product] importer Syria"
• "[brand] Syria" — a supplier checking who already carries their competitors
• "تاجر جملة حمص" (wholesaler Homs) or "موزع مواد غذائية حمص" (food distributor Homs)
• "مستورد قطع غيار سوريا" (spare parts importer Syria)

Write every spelling of your company name somewhere on the site, and name your product categories in both languages. Those plain words are what people actually type.

The B2B trust checklist

A trading company's website isn't there to look pretty. It's there to answer the questions a cautious buyer or supplier asks before the first call. Include:

1. Legal name in Arabic and English, exactly as on your commercial registration, plus the year you started if you can show it.
2. Registration details you're comfortable publishing: commercial registration number, chamber of commerce membership, import licence where relevant.
3. Product categories and brands carried. List only brands you actually stock. Write "authorised distributor" only if you hold that agreement in writing — suppliers check.
4. Real warehouse photos. Racks, stock, loading area, delivery vehicles. A photo of a real warehouse in Hisya or on the edge of Homs says more than any paragraph.
5. Coverage. Which governorates and cities you deliver to, and how often.
6. Trading terms. Minimum order quantity, units (carton, pallet, container), delivery terms, and payment methods in general terms. If prices move daily, write "prices on request" and make requesting easy.
7. Address and map pin for the office and warehouse, with working hours. Retailers often drive over, so a Google Business Profile pin matters — see our Google Business Profile guide.
8. Named contacts: who handles retailers, who handles suppliers, and which languages they speak.

English is your shop window abroad

A foreign supplier — whether in Turkey, China, Europe or the Gulf — will usually read your site in English. Write it in plain trade English: what you import, who you sell to, how big your network is, and how to start. Avoid machine-translated text; it reads as careless to exactly the people you want to impress.

Keep the Arabic version for local buyers, who want product names they recognise and a fast way to order. Your own domain helps both sides: a site and an email address on your company name look far more established than a free address. Our domain name guide explains how to pick one and keep it in your name.

The WhatsApp flow for B2B

B2B in Syria runs on WhatsApp, so build the site around it. Use two separate buttons with different pre-filled messages, so each enquiry arrives already sorted.

For retailers: "Hello, I have a shop in ___. I'd like prices for: ___. Approximate quantity: ___."

For suppliers: "Hello, we are ___ from ___. We'd like to discuss distribution of ___ in Syria."

Use WhatsApp Business labels such as "retailer", "supplier", "quote sent" and "follow up", and set a greeting that promises a reply time you can keep. A supplier who waits three days for an answer will assume the business is three times slower in practice. Our WhatsApp Business guide covers the setup.

Be honest about payments and paperwork

Don't put a checkout on a trading site. Card acceptance in Syria is still limited, and international processors like Stripe don't currently onboard Syrian-registered businesses (PaymentsJournal, May 2026). Your site is a lead generator: it starts conversations, and terms are agreed directly.

What you can do is state, in general terms, how you work: cash on delivery for local retailers, transfer arrangements for larger accounts, and that documents such as invoices and certificates of origin are provided where applicable. Our online payments in Syria guide explains what has changed this year.

Which HomsWeb package fits

Your Own Website (from $400 one-time) is the natural fit for importers and distributors. You get a multi-page site in Arabic and English (Home, About, Products/Services, Gallery, Contact), your own domain registered in your name, a contact form that messages WhatsApp, and your Google Business Profile verified and linked to the site. That's enough to hold your brand list, warehouse gallery and trading terms in one credible place.

The Business Spot ($120/year) suits a smaller wholesaler who mainly sells to shops in Homs and needs to be on the map with a WhatsApp button, a bilingual product list and up to 10 photos. Either way, a Photo day ($50) gets your warehouse and fleet photographed properly. Prices are on our pricing page.

Want suppliers and retailers to find a real company when they search your name? See how HomsWeb works for businesses, or message Mahmoud on WhatsApp. No payment until you approve the preview.